This side is made by a group of students from NYP, BM class BF, for our BM0203 Retail Store Management ICA2 group project. 
Nanyang Poly Business Management Retail BF Team 3 D&G Team Members: Lesley (Leader), Isabella, Pei Ni, Jaslin and Shao Ran.   Dolce & Gabbana Group In 1985, the company was founded by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. Black in color and geometric in shape are the usual designs for their clothing. By March 2008, the Group’s consolidated revenues have increased by 21% reaching €1,266.6 million. Wholesale revenues reached €1,652.1 million, 55% for the Dolce&Gabbana brand and 45% for D&G. In addition to being the sole owner of the two brands, the Group is also wholly responsible for the management and control of the three business divisions: Production, Distribution and Licences. Additionally, as of 31 January 2009 the Group has an overall workforce of 3,828 personnel and a distribution network comprising 116 directly operated stores and 17 factory outlets. Furthermore, the group has two central brands:  Specializes in luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses set to be released in May of that year. They also have a set of fragrances, for men and women.  Slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant line of the brand. Like Dolce&Gabbana, D&G sells watches as well as clothing, and have been voted the U.K's best luxury brand. In 2005–2006, a limited line of 1000 golden D&G Motorola RAZR V3i mobile phones were distributed by D&G boutiques and major Motorola retailers. In July 2009 D&G signed a lucrative deal with singer Alexandra Burke which will see her model their fashion lines in her music videos and in promotions. |
Merchandise Presentation and Store Design
Wednesday, July 14, 2010 @ 7:39 PM  Store layout D&G uses a symmetrical concept whereby the store is 'split' into half, right in the middle, with the Women's collection of the left and Men's collection on the right. Display shelves and racks on the left are exactly as the one on the right. They also use a 'loose' concept whereby only a few merchandises are displayed on each shelf. This is to increase the value of their merchandises and also to portray the luxurious image of the brand. The window displays are often left empty with probably only the word "SALES" during promotion periods. Sometimes, only a pair of shoes or a bag is displayed at the window. We interviewed D&G's Marketing Director through the phone to ask him about some questions pertaining to their store layout. Here are the questions and the answers (Note: answers are rephrased) What can you tell us about your store layout? Our shelves are far away from each other so as not give customers more space to maneuver and also to create an 'expensive' look. We usually use classic colours like gold, black and beige for our shelves, display racks and carpet as these are our signature colours and gold gives people a posh feeling. How are your merchandises displayed? The Merchandises are displayed according to their categories. They are also displayed in such a way that female merchandises are displayed on the left of the store and male merchandises on the right. As for our mandarin gallery branch, we have 2 levels. The merchandises on the bottom level consists of seasonal clothings, eyewears and fragrances and other accessories. The merchandises on the top level consists more of casual wear. Done by: Isabella and Lesley 
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