This side is made by a group of students from NYP, BM class BF, for our BM0203 Retail Store Management ICA2 group project.




Nanyang Poly
Business Management Retail
BF Team 3
D&G

Team Members: Lesley (Leader), Isabella, Pei Ni, Jaslin and Shao Ran.




Dolce & Gabbana Group
In 1985, the company was founded by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. Black in color and geometric in shape are the usual designs for their clothing.

By March 2008, the Group’s consolidated revenues have increased by 21% reaching €1,266.6 million. Wholesale revenues reached €1,652.1 million, 55% for the Dolce&Gabbana brand and 45% for D&G. In addition to being the sole owner of the two brands, the Group is also wholly responsible for the management and control of the three business divisions: Production, Distribution and Licences.

Additionally, as of 31 January 2009 the Group has an overall workforce of 3,828 personnel and a distribution network comprising 116 directly operated stores and 17 factory outlets.

Furthermore, the group has two central brands:



Specializes in luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses set to be released in May of that year. They also have a set of fragrances, for men and women.

Slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant line of the brand. Like Dolce&Gabbana, D&G sells watches as well as clothing, and have been voted the U.K's best luxury brand. In 2005–2006, a limited line of 1000 golden D&G Motorola RAZR V3i mobile phones were distributed by D&G boutiques and major Motorola retailers. In July 2009 D&G signed a lucrative deal with singer Alexandra Burke which will see her model their fashion lines in her music videos and in promotions.
Merchandise Management
Wednesday, June 23, 2010 @ 10:52 AM

Category Management is the name of the process of which, retail businesses uses with the objective of maximizing the sales of a certain category in the business. In D&G there are many different categories, ranging from Men’s apparels, Ladies apparels, all the way to glasses and frames and perfumes.

Category management makes different units in D&G to be in-charge of different categories and they would focus on how to improve the sales and profits of that particular category they are in charge of. This narrow down their work scope and they can concentrate on their own categories better, and work 100% on improving products of that particular category. As they do not need to care about other categories, they would be 100% focused on their own category. And also, since those units are made to focus on certain categories, they would be ‘professionals’ and know about that category thoroughly as they would be working on products of that category all the time, they would know and understand all the products which fall under the category, so D&G would not waste time to keep introducing to their workers different categories.

Category management also allows D&G to make sure that they improve products of every category which they have, and not leave any category out. It makes sure that same amount of effort is put in, to make each category more profitable. If everyone working in D&G are in-charge of all the categories, they might neglect some category and put in less efforts in improving them.

By Lesley