This side is made by a group of students from NYP, BM class BF, for our BM0203 Retail Store Management ICA2 group project. 
Nanyang Poly Business Management Retail BF Team 3 D&G Team Members: Lesley (Leader), Isabella, Pei Ni, Jaslin and Shao Ran.   Dolce & Gabbana Group In 1985, the company was founded by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. Black in color and geometric in shape are the usual designs for their clothing. By March 2008, the Group’s consolidated revenues have increased by 21% reaching €1,266.6 million. Wholesale revenues reached €1,652.1 million, 55% for the Dolce&Gabbana brand and 45% for D&G. In addition to being the sole owner of the two brands, the Group is also wholly responsible for the management and control of the three business divisions: Production, Distribution and Licences. Additionally, as of 31 January 2009 the Group has an overall workforce of 3,828 personnel and a distribution network comprising 116 directly operated stores and 17 factory outlets. Furthermore, the group has two central brands:  Specializes in luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses set to be released in May of that year. They also have a set of fragrances, for men and women.  Slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant line of the brand. Like Dolce&Gabbana, D&G sells watches as well as clothing, and have been voted the U.K's best luxury brand. In 2005–2006, a limited line of 1000 golden D&G Motorola RAZR V3i mobile phones were distributed by D&G boutiques and major Motorola retailers. In July 2009 D&G signed a lucrative deal with singer Alexandra Burke which will see her model their fashion lines in her music videos and in promotions. |
The Retailing Environment
Thursday, May 20, 2010 @ 10:13 AM Variety and Assortment: D&G offers a wide variety of products and that goes beyond just apparels. D&G also offers accessories that include footwear, bags and belts. Underwear and time pieces for both men and women are also part of their catalogue. D&G has their very own collection of eyewear as well. D&G’s sunglasses and spectacle frames come in various shapes, sizes and colour. Last but not least, D&G’s fragrances are the ultimate art of self-expression: one collection for 5 eternal personalities. Apparels Men   Women   Accessories
Men   Women   Underwear Men   Women   Time Pieces   Eyewear Sunglasses  Ophthalmic (spectacles)  Fragrances  D&G Challenges: Chinese Competition Italian textile industry is suffering from low cost chinese goods based on low cost of labour and increasing production skills. Manufacturers felt threatened by chinese competition, whereas brand owners feel that the chinese market is an opportunity. The principle threat of chinese competition for D&G is the imitation. Fake goods are easy obtainable in China although the government is making fair efforts to make it less easy to find. A D&G clothe in China can cost more than 1000 RMB. However, a fake D&G clothe may only cost you a few hundreds. Moreover, these fake goods are very realistic. They have labels, logos, guarantees, washing and care instructions. All the little details are included. The famous brands like D&G, Gucci and Chanel are the favorite of the fake product manufactures. Normally the latest designs will be come out in the Europe and America market first ,then Asia market. At the same time, the manufactures in China will quickly copy the design of the lastest arrivals and sell them in Asia markets. Therefore, brands like D&G will lose customers when the real products are launched in Asia. Increasing Market Share One of the many challenges that we faced with is to come up with new marketing strategies that can ensure that we retain or even increase our market. Though we have an established brand name, there is a need to constantly come up with new marketing strategies to improve our branding and uphold the image that we have been creating. It is important that we interact with customers through constant new marketing strategies, so that we retain our current market, or even better to expand our market. It is a challenge to come up with new marketing strategies as it affects the amount new customers that we can attract and as well as the amount of customers we can retain. A wrong marketing strategy will cost us to lose our image in the hearts of our current customers. The image that we hold is very important as it signifies a certain position in the retail world, and thus maintaining the image would be our very foremost concern. A marketing strategy affects the image that we have been creating and therefore coming up with new strategies that ensures that we do not lose our current market has been a challenge. 
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